Herzegovina is the most important touristic region in Bosnia and Herzegovina, listed by the Lonely Planet as one of the best European destinations in 2019. It is the land of sun, light, pearly rivers, emerald lakes, green vineyards, yellow fields, and hospitable people. A region of natural contrasts, with the diversity of the Mediterranean and continental climates. Herzegovina has an abundant history with contrasts and whims, whose traces are still visible in architecture, customs, traditional costumes and music expressions. Sun, water, stone, and soil are the basic values on which Herzegovina has been resting for centuries, values that locals love to share with visitors.