MAPPAE Project – acronym for Medicinal and Aromatic Plants Pathways Across Europe – aims to create a multi-sensory, tourist and cultural thematic route, linking European destinations united by a common tradition in the field of MAPs (Medicinal and Aromatic Plants). The partnership includes six European countries: FRANCE, ITALY, MALTA, CROATIA, BOSNIA-HERZEGOVINA and CYPRUS and puts SMEs in the cultural and tourist sectors in close synergy.
The project is inspired by the principles of “slow tourism” and “experiential tourism” conceived as a multi-sensory experience. It aims to stimulate visitors with innovative tourist itineraries which addresses to European and intercontinental markets, in particular China and Russia.
There are 12 planned itineraries designed to enjoy the universe of aromatic herbs and fragrances. The tourist activitives will be accessible through this Web portal, videos and multimedia content and a specific App that uses innovative mobile technologies.
The Partners of the project are: Associazione Le Terre dei Savoia (Italy), Heritage Srl (Italy), WAWU – Wonderful Activities With Us (France), Troodos Network (Cyprus), Deputy Ministry of Cyprus (Cyprus), Miomirisni Otočki Vrt (Croatia), Gharb City Council (Malta) and Kadar Film and Video Production (Bosnia-Herzegovina). The project is co-funded by the COSME Program of the European Union.